> ## Documentation Index
> Fetch the complete documentation index at: https://docs.unecast.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Unecast Pricing: Compare Plans from Free to Custom
> Compare Unecast plans from Free to Custom Enterprise - see included features, add-on pricing, and WhatsApp conversation costs.
Unecast offers five plan tiers to match businesses at every stage - from solo operators trying out the platform for free, to growing teams that need AI agents and deep integrations, to enterprise organizations that require custom configuration and dedicated support. All prices are net and billed monthly on a 12-month minimum contract term.
All Unecast plans are billed annually with a minimum contract term of 12 months. Monthly pricing shown reflects the per-month cost within that annual commitment.
## Plans overview
**Perfect for getting started.** The Free plan lets you explore Unecast's unified inbox with a single WhatsApp number and one user seat — no credit card required.
| Feature | Included |
| -------------------- | ------------------- |
| **Price** | €0 / month |
| **WhatsApp numbers** | 1 |
| **User accounts** | 1 |
| **Active contacts** | 100 |
| **Automations** | 2 |
| **AI agents** | - |
| **Unified Inbox** | ✓ |
| **Channels** | WhatsApp, Live Chat |
| **Templates** | ✓ |
| **Chat support** | Standard |
[Start for free →](https://flow.unecast.com/signup)
**Ideal for freelancers and small businesses.** Basic removes the contact limit, unlocks review management, and gives you access to Google integration for managing your online reputation.
| Feature | Included |
| ----------------------------- | ------------------------------------------------------------------------ |
| **Price** | €89 / month |
| **WhatsApp numbers** | 1 |
| **User accounts** | 3 |
| **Active contacts** | Unlimited |
| **Automations** | 2 |
| **AI agents** | — |
| **Unified Inbox** | ✓ |
| **Channels** | WhatsApp, Instagram, Facebook Messenger, Telegram, Live Chat, Email, SMS |
| **Review Management** | ✓ |
| **Google Integration** | ✓ |
| **WhatsApp Newsletter reach** | 100 contacts |
| **AI credits** | 1,500 |
| **Unecast credit bonus** | €10 |
| **Chat support** | Standard |
Everything from the Free plan, plus unlimited contacts, unlimited conversations, review management, and Google integration.
[Start free trial →](https://flow.unecast.com/signup)
**Most popular.** Professional is the go-to plan for teams that want to automate customer communication across multiple channels. It includes your first AI agent, 8 automations, a web widget, and a guided onboarding session.
| Feature | Included |
| ----------------------------- | ------------------------------------------------------------------------ |
| **Price** | €149 / month |
| **WhatsApp numbers** | 3 |
| **User accounts** | 10 |
| **Active contacts** | Unlimited |
| **Automations** | 8 |
| **AI agents** | 1 |
| **Webchat Widget** | ✓ |
| **Channels** | WhatsApp, Instagram, Facebook Messenger, Telegram, Live Chat, Email, SMS |
| **Onboarding session** | ✓ Included |
| **WhatsApp Newsletter reach** | 100 contacts (expandable) |
| **AI credits** | 7,000 |
| **Unecast credit bonus** | €25 |
| **AI Copilot** | Add-on available |
| **Chat support** | Standard |
Everything from Basic, plus AI agent, automations, web widget, and an included onboarding call with a Unecast specialist.
[Start free trial →](https://flow.unecast.com/signup)
**For growing teams with integrated workflows.** Advanced scales your AI capabilities with three agents, 16 automations, built-in analytics, HubSpot integration, and a personal account manager.
| Feature | Included |
| ----------------------------- | ------------------------------------------------------------------------ |
| **Price** | €299 / month |
| **WhatsApp numbers** | 5 |
| **User accounts** | 25 |
| **Active contacts** | Unlimited |
| **Automations** | 16 |
| **AI agents** | 3 |
| **Analytics** | ✓ Included |
| **HubSpot Integration** | ✓ Included |
| **Personal Account Manager** | ✓ |
| **Employee training** | ✓ |
| **Regular check-ins** | Semiannually |
| **Channels** | WhatsApp, Instagram, Facebook Messenger, Telegram, Live Chat, Email, SMS |
| **WhatsApp Newsletter reach** | 100 contacts (expandable) |
| **AI credits** | 25,000 |
| **Unecast credit bonus** | €40 |
| **Chat support** | High Priority |
Everything from Professional, plus 3 AI agents, analytics, HubSpot, a personal account manager, and priority support.
[Start free trial →](https://flow.unecast.com/signup)
**Enterprise-level solutions.** The Custom plan is fully configured around your organization's needs — with dedicated support, enterprise security controls, phone support, and custom quantities across every dimension.
| Feature | Included |
| --------------------------------------- | ---------------------------- |
| **Price** | On request (billed annually) |
| **WhatsApp numbers** | Custom |
| **User accounts** | Custom |
| **Active contacts** | Custom |
| **Automations** | Custom |
| **AI agents** | Custom |
| **Custom plan configuration** | ✓ |
| **Enterprise-level security & control** | ✓ |
| **Tailored support & guidance** | ✓ |
| **Phone support** | ✓ |
| **Regular check-ins** | Custom cadence |
| **Chat support** | High Priority |
Everything from Advanced, plus custom configuration, enterprise security features, phone support, and a dedicated consulting engagement.
[Request a demo →](mailto:support@unecast.com)
## Add-ons
Extend any paid plan with the add-ons your business needs. All add-ons are billed monthly as part of your annual contract.
| Add-on | Price | Notes |
| ------------------------------ | ------------- | ------------------------------------------------ |
| **Additional user** | \$10 / month | Per additional team member seat |
| **Additional WhatsApp number** | \$10 / month | Per additional number |
| **AI Copilot** | €29 / month | Includes 3 users; each additional user +€5/month |
| **Credits (AI usage)** | Pay as you go | Pre paid |
Credits power AI-driven features such as AI agent responses, smart suggestions, and automation triggers. Each plan includes a monthly credit allowance. Purchase additional credits in increments of 2,500 starting at €10/month.
## WhatsApp messaging costs
WhatsApp bills per delivered template message, not per conversation. Replies you send within an open 24-hour customer service window — any reply to a customer within 24 hours of their last message — are always free. You're only charged when you send an approved template to start or re-engage a conversation.
| Message type | Cost |
| ------------------------------------------------------------- | ---------------------------------------------------------------- |
| **Free-form replies** (within an open 24-hour service window) | Free |
| **Utility templates** (order updates, reminders) | Free inside an open service window; priced per message otherwise |
| **Authentication templates** (OTPs, verification codes) | Priced per message, with volume-based discounts |
| **Marketing templates** | Priced per message; generally the highest-cost category |
Template costs vary by destination country and category and are set by Meta, not Unecast — these are passed straight through to you at cost, with no Unecast markup. See [Meta's current WhatsApp Business Platform pricing](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) for exact per-country rates.
Marketing, utility, and authentication messages all require pre-approved message templates. Templates must be submitted and approved by Meta before use. Unecast provides a template builder and manages the submission process within the platform.
## Frequently asked questions
Yes. Unecast's Free plan costs €0/month and requires no credit card. Sign up at [flow.unecast.com](https://flow.unecast.com/signup) and start using the unified inbox immediately. The Free plan includes 1 WhatsApp number, 1 user, 100 active contacts, 2 automations, and no AI agents. You can upgrade to a paid plan at any time.
Receiving WhatsApp messages (user-initiated conversations) is always free. Sending messages to customers (business-initiated conversations) costs between €0.05 and €0.11 per message, depending on the destination country and message category. These are Meta's standard WhatsApp Business API rates — Unecast passes them through at cost. Regular WhatsApp replies within an open conversation window do not incur additional charges.
Yes. Every plan supports additional user seats as an add-on at €10/month per user. For example, if you're on the Professional plan (10 accounts included) and need an 11th team member, you add one user seat for €10/month. There's no cap on the number of seats you can add.
Yes. Unecast is fully GDPR-compliant, backed by AWS infrastructure and never uses your data to train AI models. Unecast is also an official Meta Business Partner, ensuring WhatsApp API usage meets Meta's data handling requirements. See our [GDPR page](/security/gdpr) for full details.
You can upgrade your plan at any time during your contract term — the change takes effect immediately and your billing is adjusted on a pro-rata basis. Downgrades take effect at the next renewal date (after the 12-month minimum term). To make changes to your plan, navigate to **Settings → Billing** in your Unecast account, or contact your account manager directly.