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Why GDPR Matters for Business Messaging
Under the General Data Protection Regulation (GDPR), your business acts as the data controller for all customer data you collect and process. That responsibility extends to every tool you use for customer communication. If you use a third-party messaging platform, that platform becomes a data processor - and you need a valid Data Processing Agreement (DPA) with them to remain compliant under GDPR Article 28. This means it is not enough to simply communicate with customers over WhatsApp. The platform you use must also handle that data in a privacy-compliant way.Why the Standard WhatsApp Business App Is Not GDPR-Compliant
The free WhatsApp Business App is not suitable for commercial customer communication under GDPR. Here is why:- Accesses the device address book - WhatsApp reads contact data from the phone it is installed on, creating an uncontrolled transfer of personal data.
- Collects metadata - WhatsApp captures metadata about who messaged whom and when, which constitutes personal data under GDPR.
- Unencrypted automatic backups - Message backups can be stored without encryption, exposing customer data.
- Can share data with Meta - As a Meta product, the WhatsApp Business App can theoretically share data with Meta’s broader infrastructure, over which you have no control.
Why Unecast via the WhatsApp Business API IS GDPR-Compliant
The WhatsApp Business API, accessed through Unecast, separates business communication infrastructure from the consumer app. This architecture, combined with Unecast’s own security practices, makes compliant customer communication possible.No Device Address Book Access
The API does not access any device contact list. Customer phone numbers are stored only within your Unecast account, under your control.
Hosted on AWS Infrastructure
All data is stored on secure AWS infrastructure, with data processing agreements in place to meet EU data protection requirements.
Encrypted Messages
WhatsApp messages sent via the API are end-to-end encrypted between you and your customers, the same as the consumer app.
No Training with Client Data
Unecast never uses your conversation data to train AI models. Your data is yours - period.
Key GDPR Compliance Features
Data Processing Agreement (DPA)
A DPA is a legally binding contract between you (the data controller) and Unecast (the data processor). It defines what data is processed, for what purpose, and what safeguards are in place. Under GDPR Article 28, you must have a DPA with every processor who handles personal data on your behalf.Contact Deletion
If a customer requests erasure of their data (a right under GDPR Article 17), you can delete their contact and all associated data directly from Unecast. Deletion is immediate and permanent.Trust & Certifications
Unecast’s compliance posture is backed by recognised standards and partnerships:Meta Business Partner
Unecast is an official Meta Business Partner (Meta Tech Provider), meaning you access the WhatsApp Business API through a verified and trusted provider.
GDPR Compliant
Unecast platform, processes, and data handling practices are designed and audited for full GDPR compliance.
Proud Sri Lankan company. 7 years in Business.
Unecast is built and operated by BLOOMWIRE (PRIVATE) LTD., headquartered in Colombo, Sri Lanka.
Hosted on AWS infrastructure
All customer data is hosted on aws-infrastructure, ensuring highest security and reliability to our services.
Have questions about your specific compliance requirements? Contact the Unecast team to speak with a compliance specialist.